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Advertizements of the Damned!

I will take you away from all this.

This advertisement for Cheer Detergent chronicles one woman’s decent into madness. Our protagonist, let’s call her Suzy Jenkins, is seeing her kids out the door. She examines her children as they leave, not to see that the children themselves are alright, but to examine their clothes. She grabs each child by their shoulders and turns them to look at their shirts. A Dune like internal monologue informs us that the little girl’s white clothes were cleaned with a hot water wash. This is regarded as being just “okay” while the boy, dressed in a red shirt is different. His red shirt was given a cold-water wash, which we’re told is “pretty clean” as she barely even recognizes the fact that he tries to kiss her. His kiss instead lands unrewarded and unrecognized on her cheek, despite the fact that he just wanted to get a moment of love from this cold beast. As the door closes, she stands and declares “Aww, they didn’t look that good!” and then walks to the middle of the room and asks “When can I stop kidding myself?” While one presumes she’s about to go on and say “I don’t love them, I hate their father, my life is a lie!” she’s instead interrupted by a Mr. Spock knock off who beams in and introduces her to All Temperature Cheer. At least, that’s what she sees, we know this to be madness though, since Spok is hardly going to show up just to give her a box of laundry soap available at any Piggly Wiggly. No, she’s imagined this to break her day up, if only a little. He then explains how Cheer cleans in all temperatures. Instead of begging him to take her with him, which is what a younger her would have wanted, her madness demands she stay here and marvel over the clean clothes. One presumes that, having spent so much energy on the clothes she’ll slaughter the family the next time they so much as get their clothes dusty. If you look here, you can see the murderous look of madness. The world isn’t perfect, and she’ll make them pay. Watch the ad and see if I’m wrong.

Don’t leave her alone with the children!

October 23, 2010 - Posted by | Uncategorized |

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